New Book of Advice
Erfolgreich ohne Galerie. Ratgeber für Künstler*innen
4/1/2021 – 1/1/2022
All around the world, the art industry is in a state of upheaval. Globalization, digitalization, and now the coronavirus crisis are calling the traditional collaboration of artists and galleries into question. What’s more, many galleries have been forced to close for economic reasons. As in other cultural branches, joint marketing can no longer counted on to for success.
This book of advice from Cai Wagner, a Berlin gallery owner who has been following these developments for over twenty years, shows artists new and potentially forgotten ways of taking their careers into their own hands and successfully promoting themselves in the market.
Published by JOVIS, 96 pages, 22,00 €
